Canoe
Adventure Retreat Leader is a resource for Coaches, Speakers, Authors and Writers, Educators, Practitioners, and all Heart- and Nature-Based Entrepreneurs and Professionals. We offer teleclasses, audios, guidebooks and coaching; all designed to help you lead Outings, Adventures and Retreats in nature as a profitable part of your business.

Adventure Retreat Leader successfully motivates and trains you in the art of adventure retreat leading.


Let Us Help You ... Take It Outside!


Tuesday, March 29, 2011

All About Retreats

Want to see what others are offering as Adventures and Retreats?

Want to see what venues are available in your region or state?

All About Retreats is a great site to bookmark.

Monday, March 21, 2011

One of Our Favorite Planning Places


Patt and I love to plan our outings from the most relaxing setting we can find.

And the world looks oh so very different when you're musing in a hammock.

You might even consider having one or two on your next outing. A little swinging and blue skying is always good for the soul.

Loads of options at Hammocks.com

Sunday, March 13, 2011

Are You Making Money on Your Offering?

Have you considered all the expenses related to your adventure before setting your price? There are two kinds of expenses:
  1. Fixed Expenses are the expenses you will pay if only one person registers or if 20 people register for your retreat. Fixed Expenses may include, to name only a few, advertising and marketing, rental of a facility, guest speakers and presenters, and any costs to you related to your offering (your accommodations, your transportation, your meals) etc.
  2. Variable Expenses are the costs that occur only when a participant registers for your offering. Variable Costs may include, to name just a few, handouts and other materials for that participant, perhaps accommodations and meals for that participant (if you are paying the facility a per-person rate), equipment rental for that participant (if you are including equipment costs in the registration fee), etc.
Once you've determined all your expenses, the steps in a simple Breakeven Formula can be applied.

  1. What is your best guess about what you should/want to charge? Let's say for our example you want to charge each person $75 for a one-day outing.
  2. What You Are Charging - Variable Cost = Contribution Margin. The Contribution Margin is what's left to contribute to your Fixed Expenses after you deduct Variable Expenses from your participant's fee. Or, in our example $75 - $38 (materials, meal and equipment per participant) = $37
  3. Fixed Expenses / Contribution Margin = Number of Participants You Need to Break Even. Or, in our example, $353 (Advertising, a guest presenter, plus your transportation, meal and equipment) / $37 = 9.54 participants.
This means that you need 9.54 people to attend your retreat at $75 each in order to break even (before you start making money). Too unrealistic? You've got to either raise your price per participant or cut your expenses.

Let's say in our example that the guest presenter costs $150. So you remove the presenter from your offering and still charge $75:
  1. $75 - $38 = $37
  2. $203 / $37 = 5.49 participants at $75 each in order to break even (neither lose nor make money)
Still unrealistic? Raise your price to $99 and try the formula again:
  1. $99 - $38 = $61
  2. $203 / $61 = 3.33 participants need to register at $99 each for you to break even.
Better?

Keep in mind that you will be making a profit of not $75 or $99 per participant after you meet your Breakeven Point. You will, instead, be making a profit of your Contribution Margin ( $61 in our last example) after you meet your Breakeven Point.

So, for example, if you charge $99 and 10 people register for your offering, you make a profit of $61 x 6.67 participants, or $406.87

The bottom line counts. Offering retreats, adventures and outings is fun. But if it's part of what you do for a living, make sure your income is reflected in what you charge.

Monday, March 7, 2011

Boom Chicka Boom

Are you a woman in the New Jersey area? Are you ready for a little fun, adventure and freedom from the routine?

Check out Patt's Boomer Chick Adventures line up, now through August. Line Dancing, Hiking, Kayaking, Paddling, Tubing and more coming in the fall.

Don't live near the New Jersey area? Check them out anyway. There are some great ideas for those of you planning your own offerings. Borrow one or two from Patt. She won't mind a bit.

Wednesday, March 2, 2011

Music Gets You Moving Toward Your Adventure Theme

Are you searching for a Theme for your outing?

Your Theme includes your adventure environment, topic, and activities expressed in one statement used to attract attention to your advertising material.

Patt and I enjoy putting on our favorite music as a way to find a great theme for our Adventures. Stuck? Plug in and start DANCING!

Here are some song titles we have seen used as a Retreat Theme:
  • What a Wonderful World
  • Let's Give 'Em Something to Talk About
  • Sitting on the Top of the World
  • I Feel a Change Commin' On
  • Come Rain or Come Shine
  • My Buddy
  • Let it Flow
  • It's a Feelin'
Your turn!