Adventure Retreat Leader is a resource for Coaches, Speakers, Authors and Writers, Educators, Practitioners, and all Heart- and Nature-Based Entrepreneurs and Professionals. We offer teleclasses, audios, guidebooks and coaching; all designed to help you lead Outings, Adventures and Retreats in nature as a profitable part of your business.

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Tuesday, August 30, 2011

It's All About Them

When you are talking about your Adventure and Retreat Outings or advertising in some form, speak to your audience using "You" words. Avoid using "I," "Me," and "My."

For Instance:
  • "You will experience ...." instead of, "I will provide an experience that..."
  • "Your days will begin with..." not, "I will begin each day with..."
  • "Your Adventure will be..." in place of, "My Adventure Offering will be..."
The focus should be on your participants, not you.
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