Adventure Retreat Leader is a resource for Coaches, Speakers, Authors and Writers, Educators, Practitioners, and all Heart- and Nature-Based Entrepreneurs and Professionals. We offer teleclasses, audios, guidebooks and coaching; all designed to help you lead Outings, Adventures and Retreats in nature as a profitable part of your business.

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Tuesday, December 6, 2011

Give Your Outing Away

"What!?" you say. Why would I want to give away one of my Adventure Retreat offerings? Well you don't have to. But we have played with this one and find it helpful in several circumstances:
  1. You are brand new to offering Adventures and Retreats. You feel a little inadequate and suffer from concerns about being "good enough." I gave my first outing away as a way to get over this hump. It worked. And people ended up paying me something anyway. In fact, I made more than I would if I'd had the nerve to ask.
  2. You want to expand into a new market and you are not sure there is potential there. Just like restaurants offering a taste of their meals at a business expo, offer a "taste" of what you have to offer to your new market. It does not have to be a complete retreat. A two-hour taste will do.
  3. You want to show a business or organization who can send a lot of work your way what you might do with their employees, executives, or customers. I have often given my offering away in exchange for a much larger contract. This takes guts because you have to be extremely confident in your product. But it works.
  4. You have pulled together a group of friends and acquaintances who are centers of influence. You know that they can influence others to buy your outing.
If you are going to give it away, there are a few rules to play by:
  • Make sure your participants understand that you will be charging in the future. That this offering is a beta version in order to gather information. This is not a free community or public service but, instead, a marketing research project.
  • Get what you need from your participants. Plan time for feedback from them and help them understand that by participating they are agreeing to give you that feedback. Get that feedback during your offering instead of waiting for feedback to come in later. If your participants are those centers of influence, use time to brainstorm with them about how they are going to help you sell your offering. Get names about others they would like to invite, not just promises to talk to people.
  • If you are doing this for a larger business contract, have the contract agreed upon prior to your offering. In other words, if the business or organization is wowed with your offering, there is nothing left to do but sign the contract.
Now go get 'em!
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