Adventure Retreat Leader is a resource for Coaches, Speakers, Authors and Writers, Educators, Practitioners, and all Heart- and Nature-Based Entrepreneurs and Professionals. We offer teleclasses, audios, guidebooks and coaching; all designed to help you lead Outings, Adventures and Retreats in nature as a profitable part of your business.

Adventure Retreat Leader successfully motivates and trains you in the art of adventure retreat leading.

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Tuesday, March 3, 2015

High Quality Offerings = Charging More

Do you want to charge more for your Adventures and Retreats as a way to make more money and/or work with fewer participants at a time? Here are just 5 of many ways to market your Adventures and Retreats as high-quality offerings:
  1. Create remarkable and memorable content. Whatever your theme, topic and environment, your content has to be remarkable. Your offering will not be memorable if you are presenting an environment and topic that has been done before, especially if your activities come right out of a "workshop" tool box. As you are planning every part of your offering, ask yourself, "How can I do and offer this AND make it memorable?" Memorable and Remarkable = High Quality.
  2. Create a lead-generator activity that gives your potential participants a taste of your remarkable and memorable offering. Whether you do this online or in person (we recommend both) make sure this activity "spoils" your participants. Think food, gifts, gift certificates, etc. Luxury = High Quality. BTW: You can experience "luxury" even roughing it in the wilds.
  3. Invite all your participants, present and past, to your exclusive adventure and retreat club. Offer club specials, freebies, and giveaways, especially for inviting others to join your offerings. Exclusivity = High Quality
  4. Don't market to your participants, invite them to join you. Literally, send out invitations. Invitations = High Quality
  5. Use fun, colorful, quality photos (and lots of them) of your environment in your materials. Pay for these photos if you have to. Professional Photos = High Quality
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